Van Verla
A curated fashion destination built from scratch: strategy, identity, Shopify store and paid growth.
Client:
Van Verla
Year:
2026
Industry:
Fashion & E-commerce
Duration:
10 weeks to launch · Ads ongoing
Services:
Brand Strategy & Positioning
Visual Identity
Shopify Design & Development
AI-assisted Content
Meta Ads Management
Overview:
Van Verla works as a curator for one clearly defined woman: young, strong, city-minded and ahead of the trends. It selects the right brands and pieces for her and brings them together in one considered edit. Flowberry built the brand from the ground up, from positioning and identity to a custom Shopify store and AI-assisted content, then took it to market with Meta campaigns.
Challenges:
When a brand’s product is its selection, the brand itself has to do the heavy lifting. Pieces from different labels needed to feel like one point of view, and a brand-new name had to earn trust as a curator from day one.
Conclusion:
In 10 weeks, Van Verla went from idea to a live brand: 4 weeks of strategy and identity, 6 weeks of Shopify build. Today, we continue to manage its Meta ads, putting the edit in front of the right women.
